Cookie Policy

Last updated: 7 June 2026

This Cookie Policy explains how the Balance Codex website (thebalancecodex.com, “the site”, “we”) uses cookies and similar technologies when you visit the site and use the Balance Pyramid calculator. It tells you what each cookie does, how long it lasts, and how you can accept, decline, or remove it. It works alongside our Privacy Policy, which describes what we do with the personal information you provide.

We keep this short and specific. The site uses a small, named set of cookies for a few clearly defined purposes — nothing more.

A cookie is a small text file that a website asks your browser to store on your device. Cookies let a site remember things between pages and between visits — for example, that you have already set your cookie preferences. This policy also covers similar technologies, such as local storage and tracking pixels, which serve comparable purposes. For simplicity, we refer to all of them as “cookies”.

On this site, cookies do two things. They keep it secure and working, and they let us see, in aggregate, how it is used so we can improve it.

We do not use cookies for advertising or cross-site profiling, and we do not sell the data they collect.

Strictly necessary cookies keep the site secure and functioning — for example, processing your calculator entry and remembering your cookie choices. The site cannot work properly without them, and under the ePrivacy rules these do not require your consent.

Analytics cookies help us see, in aggregate, how the site is used so we can make it better. They are set only where you have given consent or where consent is not legally required.

This website — strictly necessary. Core functionality and security, such as keeping your session secure while you use the calculator. Most visitors who only browse receive no cookies from the site itself; an essential cookie may be set when you interact with it. Example cookies: session and security cookies. Typical lifespan: session to about one year.

Cookie consent — strictly necessary. Records the cookie choices you make, so the banner does not reappear on every page. Example: a single preference cookie. Typical lifespan: up to about twelve months.

Google Analytics 4 — analytics. Measures how the site is used in aggregate — pages viewed, broad location, new vs returning visits — so we can improve it. Does not identify you to us personally. Example cookies: _ga, _ga_<id>. Typical lifespan: up to two years.

Microsoft Clarity — analytics. Aggregate behavioural analytics — how pages are scrolled and where visitors click — used to find and fix usability problems. Example cookies: _clck, _clsk, CLID. Typical lifespan: a day to about one year.

Cookie names and lifespans can change as these services are updated; the purposes and categories above stay accurate. Our analytics cookies (Google Analytics 4 and Microsoft Clarity) are set only with your consent, or where consent is not legally required.

For more detail on how these providers handle data, see their own policies: Google (privacy) and Microsoft (privacy statement).

When you first visit, a cookie banner lets you accept or decline non-essential cookies — that is, our analytics cookies. Strictly necessary cookies stay active because the site cannot run without them. You can change or withdraw your choice at any time through the cookie settings on the site and through your browser, as described below. Declining analytics cookies does not affect your ability to use the calculator.

Most browsers let you see the cookies stored on your device, delete them, and block some or all of them. You will find these controls in the privacy or security settings of Chrome, Edge, Firefox, Safari, and other major browsers — searching your browser’s help for “cookies” is the quickest route. For Google Analytics specifically, you can also install Google’s official opt-out browser add-on.

Blocking all cookies, including strictly necessary ones, may stop parts of the site — such as the calculator — from working.

Industry standards for browser privacy signals are still unsettled. Some browsers offer a “Do Not Track” setting or a Global Privacy Control signal, but there is no shared agreement on how a site should respond. For that reason, your cookie-banner choice and your browser settings are the preference we treat as controlling.

We do not use cookies to track you across other websites.

Under the GDPR, UK GDPR, and comparable laws, some cookies — analytics identifiers, for example — can count as personal data.

What we do with that data — the lawful bases, how long we keep it, and your rights, such as access and deletion — is set out in full in our Privacy Policy. The analytics providers named above are based outside the EU/EEA, so some data may be processed internationally. The safeguards for that are covered in the same policy.

We may update this policy as the site changes — for instance, if we begin selling the report and add payment cookies, or introduce an email newsletter that sets its own cookies. When we make a material change, we update the “Last updated” date at the top of this page and, where appropriate, ask for your consent again.

If you have a question about how we use cookies, please contact us by email privacy@thebalancecodex.com. This policy works together with our Privacy Policy and our Terms of Service.